Television sales increased by 15 percent worldwide in the fourth quarter as manufacturers led by Samsung Electronics Co. slashed prices on new technologies to draw holiday shoppers.
Samsung, based in Suwon, South Korea, led with 21 percent of the market, researcher DisplaySearch said today in a statement. Tokyo-based Sony Corp. was second and LG Electronics Inc., based in Seoul, was third.
Brands and retailers did a better job of anticipating demand, DisplaySearch said. Energy-efficient light-emitting diode sets accounted for 30 percent of shipments after prices fell. 3-D capable sets, which have struggled to attract buyers, made up about 9 percent of industry revenue.
For all of 2010, Samsung captured 22 percent of TV sales, followed by LG with 14 percent, Sony with 12 percent, Panasonic with 8.2 percent and Sharp with 7.1 percent.
In North America, where manufacturers said a price war crimped profits, Samsung captured 28 percent of revenue, versus Sony’s 14 percent and Irvine, California-based Vizio Inc.’s 13 percent.
To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net
To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net
source. http://www.bloomberg.com/news/2011-02-22/tv-sales-rise-15-after-samsung-sony-cut-prices-on-new-models.html
Samsung, based in Suwon, South Korea, led with 21 percent of the market, researcher DisplaySearch said today in a statement. Tokyo-based Sony Corp. was second and LG Electronics Inc., based in Seoul, was third.
Brands and retailers did a better job of anticipating demand, DisplaySearch said. Energy-efficient light-emitting diode sets accounted for 30 percent of shipments after prices fell. 3-D capable sets, which have struggled to attract buyers, made up about 9 percent of industry revenue.
For all of 2010, Samsung captured 22 percent of TV sales, followed by LG with 14 percent, Sony with 12 percent, Panasonic with 8.2 percent and Sharp with 7.1 percent.
In North America, where manufacturers said a price war crimped profits, Samsung captured 28 percent of revenue, versus Sony’s 14 percent and Irvine, California-based Vizio Inc.’s 13 percent.
To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net
To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net
source. http://www.bloomberg.com/news/2011-02-22/tv-sales-rise-15-after-samsung-sony-cut-prices-on-new-models.html